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One investment strategy is becoming increasingly popular across Australia, with the cross-section of people whose first property purchase is an investment property rather than their own home growing.

According to real estate franchise LJ Hooker, which claims to have identified the emergence of so called rentvestors ™ in 2013, the strategy is becoming increasingly popular with Australians of different ages and income levels.

When the trend first emerged it was favoured strategy of a particular segment of the population, but LJ Hooker head of research Mathew Tiller said the rentvesting is moving further into the mainstream.

“Interestingly when LJ Hooker first identified the rentvestor trend we described it as a ‘young couple in their late 20’s or early 30’s who love their lifestyle and don’t want to relocate from where they were renting’, however our latest research shows that there are now two clear types of rentvestors,” Tiller said.

“The first category being those who are driven by lifestyle choices and affordability constraints and the second category who are driven by work, study or other personal circumstances,” he said.

According to research by LJ Hooker, 56% of rentvestors are between 35-55 years of age, and just 38% have an average household income of less than $100,000 per year.

Source: LJ Hooker

Twenty-six per cent of rentvestors said they had chosen the strategy due to affordability, while 43% said their choice was due to work or study. READ MORE