About Jerry Parker
How I Went From Property Development to Helping Small Investors Build Their Dream Portfolios
Before creating “How to” books that serve property investors, I was a lone builder/developer buying land, building houses, warehouses, apartments for my own investment company Parker Investments Australia.
I was highly leveraged all the time. I cash flow funded property developments from a small chain of coffee shops I built starting in 1995.
So I was constantly buying , building and selling all the while managing 60 staff, and a wholesale coffee roasting operation.
My wife Lisa and I were also fully loaded with 3 young kids
The Early Years Were Tough
Back in the day,, I learned retail by setting up a stall in a night market, while working as a commercial real estate agent and rep on site for land subdivision on weekends.
Desperate to build our dream home, I borrowed a builder license and started building small houses on the land I was selling. With each house , I sent tradesmen up to work on our house perched high up on a hill. After a dozen investment or “spec” houses, I convinced a bank to help me build an apartment complex. Real estate was great!
Then interest rates started to move way up!
Desperate for sales
Desperate for cash flow.
I doubled down and , I went all in on a coffee roaster and Coast Roast Coffee.
It was sink or swim. I did not even drink coffee or espresso, but the “early mover advantage” paid off. I had a monopoly on fresh coffee and espresso based beverages and expanded.Then , all the apartments were sold
You Can Be in 2 Places at the Same Time… But Not Three!!
With increased cash flow I went to building and renting retail tyre
fitting facilities for a National tyre retailer….not much different than
the house land package…except small issues can be big problems
when you are not careful!
One example is…
I remember once while on the Marrakesh Express Train from Tangier
in Africa to Gibraltar in Spain…a major family holiday…when a
combination of small issues really blew up all at once!
I got a couple phone calls…Soil contamination problems stopped a
commercial tyre center development , and a major robbery at one
of the coffee shops.
Next thing you know it’s midnight and I’m on this loud rumbling
train . I’m on a $3 a minute mobile call to a $500 an hour lawyer with
bad reception while a $2500 revenue a day store is demolished, and
a $10,000 cost a week development is stalled and I have two weeks
left on the African/European bv tvhat cost god knows how much.bv
It seems so surreal now…but that actually happened!
As an entrepreneur you win some and lose some, and never really
stop working. But that does not mean you have to live like a yoyo or
By 2006 I sold the chain of coffee shops, in 2008 the GFC ended all
prospects of being a leveraged property developer
so I deleverage property development , which means sold everything
that did not produce an income, and just lived collecting rent from
properties both residential and commercial.
Then I Discovered Building Assets Is a Team sport
Basically retired, I went and did a late in life Masters in Business
Admin to try and figure out what I was supposed to do next. I learned
a lot, but realized the purpose of an MBA is to qualify you to work for
someone else. Not what I was aiming for.
I started helping a friend with his business where he sourced
investment properties for investors. I was the property guy. I got to
do the sourcing, and used the investors money for the purchase. I
became the hunter again !
Small investors building long term portfolios using their tax savings
and their home equity. Almost “no money down” but building assets.
Another epiphany I had was that buying land, building properties,
then just selling them created a tax drain. I looked back over the
residential properties and the big mistake I made was selling them.
The capital gains tax is a major drain!
But by just keeping them they keep doubling in value and you don’t
pay the tax until you sell. I sold countless houses for a profit at
$350,000 when they would be more than double now…some
You learn a lot going through several 7 year debt and commodity
cycles in a market place. On a risk reward basis , the long term
So now , I can seek out capital growth properties for myself. And help
others do the same.
I spend most of my time teaching and educating people on how to
build assets for themselves.
Experience can be the Best Teacher!
Years of employing lawyers, banks, real estate agents, valuers ,
quantity surveyors, trades, surveyors, builders, financial planners
has gotten out of every pothole I’ve stepped in along the way.
Now, I teach what I know!
If You Are Ready to Start Building Your Own Asset Portfolio, You are in the Right Place
Most investors understand , you will never save your way to financial freedom, you have to invest.
That why you are here.
You are already working on your next or first investment that will work for you.
You know you have to make property acquisitions, you just want to make sure you are making the RIGHT ones at the RIGHT time.
And feel confident that every bit of your effort, risk and investment will pay off 10X.
Are You Ready To Take Action?
Start by diving into one of our training collections
Capital Growth Property Investment Formula
8 easy steps you take to acquire an investment